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What's New
July 22: Clay Williams speaks to AM900 CHML host Ted Michaels about his upcoming 750K run for Defeat Depression. (Listen & Donate)

May 5: Blue Elephants Help Fight Stigma at Mount Allison University (Video)

Apr 21: The Canadian Alliance on Mental Illness and Mental Health congratulates the government on Funding announcements for Mental Health Organizations, Research and Services. (PDF)


De-Stigmatizing Practices and Mental Illness: Nurses Working Together to Support Mental Health and Well-Being

De-Stigmatizing Practices and Mental Illness: Nurses Working Together to Support Mental Health and Well-Being

Elephant in the Room Campaign



About the Campaign

Elephant in the Room is a national anti-stigma campaign designed to address the stigma associated with mental Illness.

When you display your blue elephant, you show that you care about the wellness of others and demonstrate that this is a safe place to talk about mental illness, without fear of being viewed differently.

When you see our little blue elephant, you know it's a safe place to speak about any mental health issues you or your family may be having. You will be treated with respect and dignity and you will find the support and understanding from a friend who cares.

Follow us on Twitter: @MDSC_Elephant 

The Anti-Stigma Posters

The Anti-Stigma Posters MDSC strives to assist organizations in raising awareness and reducing stigma. One of the best methods of reducing stigma is by displaying posters that provide key activities that we can all do to promote healthier environments.

Download and print these posters for display. These are all free of charge and we encourage you to use them.

We can also develop larger posters for your business, school or for any other requirement you may have. We can add your logo to the file and email you the posters for printing. Please contact us directly for this service.

Taking Action

Stigma can seem invisible but its effects are not. People with mental illness say that stigma can be worse than the illness itself.  Taking action against stigma begins with you and your own recovery.  The small blue elephant is a powerful symbol.  People place it on their desk at work or carry it in their car.  They put it anywhere they want to signal a stigma free zone where you can talk about mental illness.

In order to get your own elephant in the room, go to CanadaHelps and dedicate your donation to fighting stigma.  Be sure to fill in your name and address.

Learn more about the organizations that have launched Elephant in the Room Anti-Stigma Campaigns at their organizations. More...

  • Gamma-Dynacare
  • Mount Allison University
  • McMaster University (COPE)
  • KPMG
  • Mental Health Support Network South East Ontario
  • United Way Oakville
  • University of Ontario Institute of Technology
  • Grand River Hospital
  • UK and Ireland: Praxis Care
  • Catholic District School Board of Eastern Ontario(CDSBEO) 
  • The Toronto Police Service (TPS) 
  • Bristol-Myers Squibb Canada
  • In Touch Mobile Canada
  • Ipsos Canada
  • United Steelworkers
  • Sudbury Catholic Schools
  • Conseil scolaire catholique du Nouvel-Ontario
  • Rainbow Schools
  • Northern Ontario Suicide Prevention Network
  • Conseil scolaire public Grand Nord de l'Ontario
  • Agency Relations Division of the Ministry of the Attorney General 
  • Vineland School
  • United County of Grenville Leeds
  • Discorvery Rancy
  • Waterloo Catholic District School Board
  • Save our Minds
  • Sisler Highschool
Thank you for helping to raise awareness and educate others to reduce stigma. 


Posters for Download

Letter (8.5"x11")
Workplace | Classroom

Ledger (11"x17")
Workplace | Classroom

Poster (17"x23")
Workplace | Classroom

Additional Resources

Brochure (PDF)
Webpage of resources (link) 

Read May 2015 E-News