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What's New
Jan 21: A former 911 operator diagnosed with PTSD aims to help prevent other operators in Canada from going through the same experience. (Link)

Jan 5: Bell Let’s Talk Day 2015 is January 28: Join the national conversation about mental health! (PDF) 


Elephant in the Room Campaign


About the Campaign

Elephant in the Room is a national anti-stigma campaign designed to address the stigma associated with mental Illness.

When you display your blue elephant, you show that you care about the wellness of others and demonstrate that this is a safe place to talk about mental illness, without fear of being viewed differently.

When you see our little blue elephant, you know that this is a safe place to speak about any mental health issues you or your family may be having. You will be treated with respect and dignity and you will find the support and understanding from a friend who cares.

Follow us on Twitter: @MDSC_Elephant

Elephant in the Room Anti-Stigma Posters

MDSC strives to assist organizations in raising awareness and reducing stigma. One of the best methods of reducing stigma is by displaying posters that provide key activities that we can all do to promote healthier environments.

Download and print these posters for display. These are all free of charge and we encourage you to use them.

We can also develop larger posters for your business, school or for any other requirement you may have. We can add your logo to the file and email you the posters for printing. Please contact us directly for this service.

Taking Action

Stigma can seem invisible but its effects are not. People with mental illness say that stigma can be worse than the illness itself.  Taking action against stigma begins with you and your own recovery.  The small blue elephant is a powerful symbol.  People place it on their desk at work or carry it in their car.  They put it anywhere they want to signal a stigma free zone where you can talk about mental illness.

In order to get your own elephant in the room, go to CanadaHelps and dedicate your donation to fighting stigma.  Be sure to fill in your name and address.

Thank you for helping to raise awareness, educate others, and reduce stigma. 

Posters for Download

Letter (8.5"x11")
Workplace | Classroom

Ledger (11"x17")
Workplace | Classroom

Poster (17"x23")
Workplace | Classroom

Additional Resources

Brochure (PDF)
Webpage of resources (link) 


Learn more about the organizations that have launched Elephant in the Room Anti-Stigma Campaigns at their places of work or schools. More...

  • Gamma-Dynacare
  • Mount Allison University
  • McMaster University (COPE)
  • KPMG
  • Mental Health Support Network South East Ontario
  • United Way Oakville
  • Grand River Hospital
  • UK and Ireland: Praxis Care
  • Catholic District School Board of Eastern Ontario(CDSBEO) 
  • The Toronto Police Service (TPS) 
  • Bristol-Myers Squibb Canada
  • In Touch Mobile Canada
  • Ipsos Canada
  • United Steelworkers
  • Sudbury Catholic Schools
  • Conseil scolaire catholique du Nouvel-Ontario
  • Rainbow Schools
  • Northern Ontario Suicide Prevention Network
  • Conseil scolaire public Grand Nord de l’Ontario
  • Agency Relations Division of the Ministry of the Attorney General 
  • Vineland School
  • United County of Grenville Leeds
  • Discorvery Rancy
  • Waterloo Catholic District School Board
  • Save our Minds
  • Sisler Highschool

  • Read November 2014 E-News