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What's New

Mar 4: Clara’s Big Ride for Bell Let’s Talk gets ready to roll in support of Canadian mental health (PDF)

Jan 16: The Canadian Research and Intervention Network (CDRIN) is holding a conference in Ottawa March 26 & 27, 2014. The theme is: 'Transforming Depression through Connections.' Visit CDRIN for more info.

Jan 16: The Canadian Alliance on Mental Illness and Mental Health acknowledges a successful year of Workplace Mental Health (PDF)


Apr 16: Ipsos Canada partners with MDSC to feature Elephant in the Room Anti-Stigma Campaign and Work With Us on national Wellness Boards. (PDF)

Mar 25: Her Excellency Sharon Johnston to Speak at the Canadian Depression Research and Intervention Network Conference (News Release)

Dec 4: MDSC issues statement on Post Traumatic Stress Disorder (PTSD) and suicide prevention in Canada (News Release

Nov 6: The Catholic District School Board of Eastern Ontario (CDSBEO) will participate in the Elephant in the Room Anti-Stigma Campaign! (Press Release


Elephant in the Room Campaign


About the Campaign

Elephant in the Room is a national anti-stigma campaign designed to eliminate stigma associated with mental Illness.

When you display your blue elephant, you show that you care about the wellness of others, that THIS is a safe place to talk about mental illness without fear of being looked upon differently, thought of less, or punished.

When you see our little blue elephant, you know that THIS is a safe place to speak about any mental health issues you or your family may be having. You will be treated with respect and dignity, you will not be stigmatized in any way, and you will find support and understanding from a friend who cares.

Elephant in the Room Anti-Stigma Posters

MDSC strives to assist organizations in raising awareness and reducing stigma. One of the best methods of reducing stigma is by displaying posters that provide key activities that we can all do to promote healthier environments.

Download and print these posters for display. These are all free of charge and we encourage you to use them.

We can also develop larger posters for your business, school or for any other requirement you may have. We can add your logo to the file and email you the posters for printing. Please contact us directly for this service.

Taking Action

Stigma can seem invisible but its effects are not. People with mental illness say that stigma can be worse than the illness itself.  Taking action against stigma begins with you and your own recovery.  The small blue elephant is a powerful symbol.  People place it on their desk at work or carry it in their car.  They put it anywhere they want to signal a stigma free zone where you can talk about mental illness.

In order to get your own elephant in the room, go to CanadaHelps and dedicate your donation to fighting stigma.  Be sure to fill in your name and address.

Thank you for helping to raise awareness, educate others, and reduce stigma. 

Posters for Download

Letter (8.5"x11")
Workplace | Classroom

Ledger (11"x17")
Workplace | Classroom

Poster (17"x23")
Workplace | Classroom

Additional Resources

Brochure (PDF)
Webpage of resources (link) 


Learn more about the organizations that have launched Elephant in the Room Anti-Stigma Campaigns at their places of work or schools. More...

  • Gamma-Dynacare
  • Mount Allison University
  • McMaster University (COPE)
  • KPMG
  • Mental Health Support Network South East Ontario
  • United Way Oakville
  • Grand River Hospital
  • UK and Ireland: Praxis Care
  • Catholic District School Board of Eastern Ontario(CDSBEO) 
  • The Toronto Police Service (TPS) 
  • Bristol-Myers Squibb Canada
  • In Touch Mobile Canada
  • Ipsos Canada

  • Read October 2013 E-News